CMS stands for 'Content Management System' which, as the name suggests, is software that offers you the ability to maintain the content of your website.

Developed for use by non-technical staff, a CMS facilitates the creation, organisation, control and publication of information and other content (such as images and multimedia files) within your site.

It also enables you to manage the structure of the site, its look & feel and the navigation offered to its visitors, with the ability to make unlimited changes to all of these features. 

As information about your company can be constantly changing, a CMS enables the flexible and cost-effective way of keeping this information up to date without reversion to your webmaster.

With a CMS, the authors of the content are able to apply it directly to your site, thereby reducing the costs of site management and improving the accuracy of its information.

Highlights of a CMS:

• Non-technical staff able to manage the site;
• Fast turnaround time for new pages and amendments to existing pages;
• Comprehensive workflow management;
• Robust and easy to implement site navigation;
• Efficient authoring process, enabling content creators to concentrate more on writing than on placement, formatting and design;
• Content is stored as data which can be inserted into any output format;
• All content data is stored in only one place, although it may be used within multiple areas of your site;
• Site templates stored separately from content data, meaning any design changes need only be made to the template, with the CMS handling the rest;
• Ensures a consistency of style and look & feel throughout the site;
• Increased site flexibility;
• Password protection offering enhanced security;
• Reduced site maintenance costs;
• A simple word processing style of text control (bold, italic, justify etc.);
• No other software requirements;
• Unlimited use at no additional cost;
• Use of pre-defined templates;
• Capacity for growth;
• Accessible for any PC anywhere in the world.

Collectively, these benefits enable you to communicate more effectively with your clients, suppliers and staff, thus lending critical support to your business goals and strategies.